Let’em Play is an innovative new place space that connects children and parents to quality learning experiences and fun activities of its beautiful highly designed and uncomplicated surroundings. The identity is designed with a smile as a part of a the logo type accompanied by the character ‘BUDDY’ behind the brand that stands as a cute and an interactive ant, creating a playful and a engaging environment. The typeface features attributes such as rounded characters with a solid structure.

Task involved : Logo Design, Character Design, Website Design, Brand Identity Guidelines, Wall Graphics, Restaurant Menu, Merchandise and interactive social media posts.
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